Case Study - WhiteBridge.ai

Overview 🔍

At Linkedist, we understand the unique challenges startups face in building brand awareness and establishing a strong online presence. Competing for attention in a crowded market can be tough, but with the right strategy and engaging content, any company can succeed on LinkedIn. We were thrilled to collaborate with WhiteBridge.ai, a rapidly growing startup that transforms scattered online data into a clear narrative of your digital identity, and support them on their LinkedIn journey.

In February 2024, WhiteBridge.ai approached us to enhance their professional image and increase their brand visibility on LinkedIn through organic content.

Our team eagerly took on the challenge, and we are pleased to share the results.

1,850+

Increase in total followers in 4 months

24

Organic posts created

1

Visual brand identity optimized

The challenge 💪🏼

This client was different from our usual portfolio clients as they needed a rapid boost to their brand to establish themselves as a reliable and growing startup, especially since they were involved in Plug & Play and ScaleWolf accelerators.

Prior to starting to work with us, WhiteBridge.ai already had their LinkedIn company page, but the communication was not consistent. We took over their content creation on LinkedIn and focused on high-quality content pieces that would help the brand showcase its expertise in the industry, build credibility, and showcase its vibrant team culture.

WhiteBridge.ai also wanted to refine its visual identity. They had some brand colors and logos, but they needed to put it all into a cohesive visual identity.

We started by helping WhiteBridge.ai finalize its visual identity. They had some brand colors and logos, but we refined these elements and created a detailed brand guideline page. This ensured a cohesive and professional look across all its LinkedIn posts, their website and other marketing materials, and will help WhiteBridge.ai with future projects.

What we did 🚀

Next, we optimized their company's LinkedIn page, making it look more professional and polished. We added community hashtags, placed keywords in the About and Headline sections, updated contact information, and set up an effective lead-gen form to encourage interactions.

We then moved on to creating weekly content for WhiteBridge.ai's LinkedIn page, posting one piece per week for a total of four posts every month.

Besides the company content, we also helped improve the personal brand image of their CEO Paulius Taraškevičius. We also helped company’s Co-founder Paulius & Tomas with their personal content, strengthening their personal brands, focusing on their target audience - VCs and investors.

Results 🎯

Throughout such a short period of time that we had, Linkedist has helped WhiteBridge.ai grow rapidly in the following metrics:

• WhiteBridge.ai’s LinkedIn page grew by more than 1,850+ followers.

• 24 high-quality posts were created, including single-image posts, documents, videos, gifs, carousels, and more.

• 34 963 Impressions were reached, accounting for 2187 impressions per post on average.

• Our LinkedIn profile optimization helped the brand to optimize 3 of their employee LinkedIn personal pages.

With a solid foundation set, WhiteBridge.ai is now continuing to grow their brand awareness on LinkedIn themselves.

We are grateful to the WhiteBridge.ai team for trusting us on their LinkedIn journey!

Figuring out your LinkedIn strategy to build a strong voice can be overwhelming when starting your startup journey. With the help of a professional Linkedist team, we were not only able to build valuable content for our social media but also create brand guidelines that helped us to stay consistent throughout our brand appearance in different areas.

Paulius Taraškevičius, CEO & Co-founder at WhiteBridge.ai

Tell us your challenge.
We're here to help!